Britannia to e-launch through Amazon,its premium cookie Good Day Chunkies, a super-premium chocolate chip cookie
Good Day Chunkies, the company's most expensive product at Rs 50 for six cookies, will be sold for the first few weeks (beginning next week) exclusively on Amazon.in. The product won't carry a delivery charge and will be part of Amazon's gourmet & specialty foods store.
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Going global is highly attractive. It represents growth and a perception of excellence but it comes with a challenging set of obligations that manydonotanticipatenorplanfor.Itisdaunting to achieve a competitively relevant presence in multiplemarketswithanappropriatelyconsistent setofcorevalues.
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Collaboration is not a new concept, but is becoming more vital in today's competitive environment. However a number of concerns have deterred retail and CPG companies from pursuing a complete collaboration vision. Those concerns include: partnership trust, the level of intelligence that should be shared, and the ripple effects of data integrity errors.
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