Jyothi Labs plans to overhaul Ujala in a new avatar; relaunch other brands
FMCG major Jyothy Labs is going for an overhaul of its flagship brand Ujala with an aim to improve its market share in new categories such as detergents, and take on Hindustan Unilever (HUL) and P&G on their home turf. The company also plans to relaunch various brands under its belt such as Henko, Exo, Pril, Maxo, Margo and Fa. Revenue from its Fa brand, which includes products for women such as talcs and soaps, is expected to climb to 1 billion rupees ($18 million).
|Brands In The Boardroom|
In today's globalised market, it is more important than ever to make smart decisions on trademarkselection, registration and enforcement. A company's brand is arguably its most valuable asset, as it is how consumers identify the company and its products and services in the marketplace. Trademarks communicate a powerful message and can play a pivotal role in purchasing decisions. Strategic brand management should be a priority for any company looking to maximise value and minimise risk.
Building A Social Enterprise
Social media is flourishing. Leading companies know that participation is no longer an option, but a requirement. To ensure success, entry in social media must be a strategic decision. While social media should not replace face-to-face communication, it can enhance the overall customer experience and create new sales and servicing opportunities. At its most powerful, it can bring the full weight of millions behind identified ideas and actions - within days - if not hours.
|Unwrapping The Packaging Industry|
Ernst & Young
The global consumer packaging market is valued at approximately US$ 400 b and an estimated US$ 500 b if industrial end
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