What Will 2014 Bring For The INR 15,000 cr CSD Market?
While Biyani's Future Group will announce a brand licensing deal with a California-based beverages company next week for its foray into the aerated drinks sector, another Indian FMCG company Parle Agro, which re-entered the carbonated soft drinks sector in India with the launch of 'Cafe Cuba' is beefing up its product portfolio to take on its multinational rivals.
|Personal Brand is all about impact!
With the flight to "Services" in the Technology Sector, the people aspect of the marketing mix will come to dominate marketing in the future.
|Engaged Social Followers Are Your Best Customers|
|Maintaining Your Brand Voice In The Social Era|
This report argues that social media has entered a new mature era, as tools have developed and their user-base has changed from early adopters to the mainstream. With this maturation comes a new set of challenges for brands wanting to use social media to develop relationships with their customers.
|The Social Life of Brands|
Booz & Company
|E-Invoicing: The Key to Supply Chain Financing|
|The Power of the Branded Differentiator|
|Digital marketing and the mind of the CMO|
AS adoption of digital media and devices surges, companies are investing billions of dollars in digital marketing. The rising importance of digital media, marketing, and commerce is elevating the importance of the chief marketing officer (CMO) as strategist, innovator, and buyer of advisory services and technology.
|Convergence: Defining Shopper Marketing for Success|
|The CMO'S Guide To Pinterest|
|Optimising retail supply chains|
|Hatsun Agro Products Limited||Executive Director - Operations (Operations)|
|BigCity Promotions||AVP - Business Development|
|The Himalaya Drug Co.||Business Head|
|Pagariya Food products Pvt Ltd||managing Director|
|Nestlé India||Training Manager - Nestle Professional|
|I T C Colors||Manager (CEO / Chairman)|
|Agro Tech Foods Limited||Head of Marketing|
|I T C Limited||Chief Manager Marketing|