India Food Brief

Food cos Pepsi, GSK Consumer Healthcare, Marico and others plan to revive healthy snacks
Economic Times

Many food companies including PepsiCo, GSK Consumer Healthcare and Marico are revisiting healthy snacks recipes, target audience and product propositions to carve a niche. Market researcher Euromonitor International says health and wellness products account for 27 person of the packaged food market in India. "Around 10-15 years ago, the pharma industry was driving health and wellness. Globally, there is a strong shift away from dietary supplements and towards food companies taking the lead," said Robert Senior, chairman of Euromonitor. "Traditional Indian meals are quite healthy, but as more people become conscious of their physical well being, they start looking for healthier options even when the feel peckish between meals," Nikhil Sen, MD of Unibic Biscuits India, says.