Regional players give a tough fight to the established National Players in FMCG (food and beverages) by capturing 30% of the market share silently
Like Anmol Biscuits, Havmor Icecream, Ruchi, Kali Aerated Water, Wagh Bakri, DFM Foods... In industry parlance, they are called tier-II players. By themselves, tier-II brands are making a growing impression on shopping shelves.
|Do you know where your supply chain is?
Supply chains today are both complex and global and, for many, regularly disrupted, often opaque, and increasingly regulated. Coupled with the megatrends of accelerating urbanization, resource scarcity, and the breathtaking pace of technology disruption, supply chains continue to rapidly evolve and transform, yet most companies understand neither the resilience of their supply chains nor the inherent risks they contain.
|How to re-engineer your supply chain to save lives
The inability to track medication across the supply chain adds millions of dollars to the operating costs of healthcare organizations, and results in preventable ADEs that affect thousands of lives. Without standardized supply chain controls and verifi cation processes, healthcare providers run the risk of failing to achieve the seven rights of medication, putting patients in danger.
|Delivering competitive advantage through your digital assets|
|Why Companies are Targeting High-Value Shoppers in CPG & Retail|
|The End Of Marketing As We Know It|
This paper looks at the new leadership roles, organizational structures, interdisciplinary conversations, professional skills, and partner ecosystems that are arising in response to the technology trends (and shifting customer expectations) that are reshaping marketing
|The DNA of a Growth CMO|
What is a growth CMO? A new breed of people-centric marketers that are driving change in the industry by building the right cultural foundation, revamping the capability toolbox, and driving outcomes for their marketing organizations. They represent the voice of the market at the executive table, bridge silos with their CTO or CIO, and champion omnichannel experiences across the organization.
|How deeplinking can positively affect mobile marketing campaigns|
This white paper explains the concept of deeplinking and illustrates how this technology completely transforms the mobile space. A basic overview of the technical specifications are provided, along with ways app developers and mobile marketers can best utilize deeplinking technology in both paid and organic campaigns. Lastly, opportunities for scaling with deeplinking and the importance of mobile analytics are discussed.
|Why you shouldn't be choosing between mobile and desktop ads|
|How to beat supply chain complexity and drive profitable growth|
Leading companies are struggling to master the increasing levels of complexity that are inherent in growth. New product innovations, geographic expansion, and proliferating distribution channels bring complications that can squeeze profit margins even as they generate new revenues. Avoiding or eliminating complexity isn't an option for most companies that want to grow. And traditional margin management methods won't protect profits against the costs of the new complexity.
|How is mobility enhancing supply chain|
Tata Consultancy Services
Importers and retailers are exploring next generation logistics operations that deliver faster, reliable, seamless and accurate information flow within the supply chain. Mobile technologies can significantly enhance logistics operations with the ability to bring in anytime and anywhere agility, and reduce total turnaround time.
|HLL LIFECARE LIMITED||Head- Consumer Business Division|
|Clearwater Capital Partners||AVP - Investments (Real Estate)|
|Narang Cold Storage & Ice Factory||Chief Operating Officer|
|Nestle S.A.||Category Demand Planning Manager|
|Nestle India Limited||Head of Procurement of Packaging Materials|
|SPENTA Consultants Pvt Ltd||Director|
|Stanley Black & Decker , Inc.||Head - Human Resources, India|
|VIOM Networks||Circle Head|