Baba brand or quality? Patanjali's USP under the scanner in big FMCG churn
Baba brand or quality? Patanjali's USP under the scanner in big FMCG churn - ETBrandEquity.com
The BSE FMCG index has slumped 9% so far this year even as consumption demand has revived and monsoon is expected to drive up rural wages to support demand.

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