Skin lightening under fire as Indians seek whiter shade of pale
Skin lightening under fire as Indians seek whiter shade of pale - Financial Express
Mirror, mirror on the wall - who is the fairest of them all? The one with the palest skin, of course, Or that's the idea behind India's multibillion-dollar skin lightening industry, with a host of 'fairness' products appearing to offer dark-skinned Indians a lighter, fairer, better version of themselves.

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