Going Global: Risks and Rewards of Brand Expansion  Going Global: Risks and Rewards of Brand Expansion
JeSwystun

Going global is highly attractive. It represents growth and a perception of excellence but it comes with a challenging set of obligations that manydonotanticipatenorplanfor.Itisdaunting to achieve a competitively relevant presence in multiplemarketswithanappropriatelyconsistent setofcorevalues. Facebook Twitter Linkedin Email

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