P&G Targets The Oral Care Market In Its Global Expansion
Trefis
P&G also recently forayed into the Indian toothpaste market with the launch of Oral-B Pro-Health. The market size of toothpastes alone is estimated to be around $1 billion in the country. Although Colgate-Palmolive dominates the oral hygiene market in India with a share of over 50%, there is immense potential for P&G to build a substantial presence as the market is expected to grow at a CAGR of 14% during 2011-2015. Facebook Twitter Linkedin Email
 
Emerging Regional players give a tough fight to the established National Players in FMCG (food and beverages) by capturing 30% of the market share silently  - Economic Times
Regional players give a tough fight to the established National Players in FMCG (food and beverages) by capturing 30% of the market share silently
Economic Times
Like Anmol Biscuits, Havmor Icecream, Ruchi, Kali Aerated Water, Wagh Bakri, DFM Foods... In industry parlance, they are called tier-II players. By themselves, tier-II brands are making a growing impression on shopping shelves. Facebook Twitter Linkedin Email

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