P&G Targets The Oral Care Market In Its Global Expansion
Trefis
P&G also recently forayed into the Indian toothpaste market with the launch of Oral-B Pro-Health. The market size of toothpastes alone is estimated to be around $1 billion in the country. Although Colgate-Palmolive dominates the oral hygiene market in India with a share of over 50%, there is immense potential for P&G to build a substantial presence as the market is expected to grow at a CAGR of 14% during 2011-2015. Facebook Twitter Linkedin Email
 
Tata-Pepsi joint venture'NourishCo',set to enter sparkling water business and to be priced at Rs.50 (500ml)
Financial Express
With the launch, the company will now compete with international and domestic sparkling water brands such as San Pellegrino (Italian), Perrier (Nestle), Coca-Cola India (Schweppes), Bisleri soda and Kingfisher among others. NourishCo's product will be priced at Rs 50 (500 ml) and will soon be available in Mumbai and Delhi. Facebook Twitter Linkedin Email

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