Harish Manwani the first ever COO of Unilever to retire in December after 38 years of service
Harish Manwani, currently chief operating officer, Unilever, will retire from Unilever on December 31, 2014, after more than 38 years of service. He will continue in his capacity as the non-executive chairman of Hindustan Unilever (HUL).
|How should you advertise with an umbrella branding strategy?|
Umbrella branding can be a successful marketing strategy. Success depends on having a clear and consistent brand identity across variants, and advertising must be carefully implemented to produce positive effects. Only about a quarter of variant ads have sales effects on other variants within the portfolio, and while variant launches can help sustain the parent brand image, a constant focus on variant communication may dissipate the core brand image.
|Programmatic buying and how it affects shopper marketing |
Some analysts predict that programmatic will account for over 50% of how all digital advertising is bought within the next few years. Shopper marketers have a unique opportunity to capitalize on this trend and use it to support their own agenda.
|Is Your CDO Capitalizing On The Digital Disruption Opportunity? |
Digital engagement complements the traditional sales channel, media, and trade spend, enabling firms to market directly to consumers, engaging them in their chosen channels, shortening the time and path to purchase, and simplifying fulfillment and consumer service. A CDO must be cognizant about all this.
|Have you previewed this new paridigm for supply chain management?|
Digital technology is disrupting the business models and operations of countless companies. The impact on supply chain management is particularly great, with some businesses concluding that re-invented, re-imagined supply chains are needed to unlock digital's full potential.
|Are you ready for the future of packaging?|
The dynamics of the retail arena are having significant consequences for packaging. Strong cost pressure leads to innovative packaging solutions to reduce a product's total lifecycle cost. Retailers are forced to think in new ways about the role of packaging and how it can be used to achieve new things, increasing its performance and blurring the lines between packaging, store furnishing, and marketing communication.
|How does an evolved CMO act and behave?|
In this report, Forrester reviews the state of the evolved CMO for 2014 based on these responses and interviews with CMOs across industries. The results show progress in taking action to build a better marketing organization, growth in their development of vital peer relationships, and renewed attention to the personal skills they need to fuel their company's business growth.
|How CPG manufacturers and retailers can collaborate to create offers that will make a difference|
It's not just that CPG manufacturers can help retailers gain insights into consumer digital behaviour, nor merely that manufacturer offers need to shift to more targeted, mobile-friendly formats. It's also that this transformation changes both business needs and power dynamics within and across organizations.
|How the agile supply chain can do wonders for your business|
Sales & Operations Planning (S&OP), the matching of demand and supply, is the critical element in achieving these objectives. It is the engine of the company. The S&OP plan is, in effect, the operating plan of the company. It determines the financial, operational, and customer results for the short and longer terms, enabling the company to operate with agility while managing significant changes and risk.
|What makes this a new age for shopper marketing|
Shopper marketers are turning to a digital and data-driven approach to their campaigns, and they're looking beyond the brick-and-mortar store walls to execute them. Shoppers aren't just in-store anymore - they're everywhere.
|Customer loyalty and some surefire ways to achieve it|
There's been lots of conversation around the customer experience: the relationship between you and your customer. For your customer, everything about your company is a source of that experience--not just the product or service they're buying at the moment.
|Tribal Fusion, an Exponential division||Business Director|
|Glaxo SmithKline Consumer Healthcare Ltd [GSK]||Head-Sales Development & Strategy|
|Anheuser-Busch-Inbev India Ltd.||State Head-Karnataka|
|Marico Ltd.||Head Taxation|
|HLL LIFECARE LIMITED||Head- Consumer Business Division|
|Clearwater Capital Partners||AVP - Investments (Real Estate)|
|Narang Cold Storage & Ice Factory||Chief Operating Officer|
|Nestle S.A.||Category Demand Planning Manager|