May 30, 2017 - Manpasand Beverages, Parle Products in brand promotion deal

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from TradeBriefs FMCG Daily Newsletter

Sree Vijaykumar

From the Editor's Desk
The general consensus is that in the past, technology has created more jobs than it has destroyed. As manufacturing and other 'core' jobs got automated, goods got cheaper and it increased people's purchasing power. As these people aspired for better healthcare, communication, entertainment, financial management and other services, new service jobs got created. With AI (artificial intelligence), the difference often quoted today is that there will be very few tasks for which humans are better suited than machines. This will lead to widespread unemployment. Or so goes the theory! However, consider this! AI will make people more productive (increased efficiency is more likely than complete replacement). While this will cause some amount of job loss, increased productivity will make goods AND services cheaper, thus creating more demand, leading to more jobs. With the help of our AI capabilities, entirely new categories of jobs might emerge.

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