May 31, 2017 - Nestle India wants to make Maggi noodles healthy, cuts down on salt and adds iron

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from TradeBriefs FMCG Weekly

Sree Vijaykumar

From the Editor's Desk
ComScore data suggests that half of U.S. smartphone users download zero apps each month. If you can get users to hit download, only 36 percent of apps are retained after one month and only 11 percent for a year. Even worse, the average app loses 77 percent of its daily mobile users (DAU) within the first three days, and 95 percent of apps aren't used regularly after 90 days. Engagement is key! So, are apps dead? No, but if you are building a digital business the numbers show that a maniacal focus on apps to the exclusion of other channels is increasingly dangerous. More here

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