Sep 9, 2016 - Britannia challenges Delhi High Court biscuit packaging dispute order with ITC

TradeBriefs Newsletter

View online Advertise
from TradeBriefs FMCG Daily Newsletter

Sree Vijaykumar

From the Editor's Desk
Lenskart has 200 offline stores. Firstcry.com has over 150, Pepperfry over 10. These are all e-commerce companies. Why are they embracing brick-and-mortar, the business model they are supposed to disrupt? There are multiple reasons. The barrier to entry to start on ecommerce company is rather low. Brick and mortar presence adds credibility in a crowded online market. Besides, the cost of running a small store (Rs 8 - 15 lakhs) is not much more than that of a billboard (Rs 5 - 10 lakhs). And stores can accept customers, adding to sales, in addition to improving brand presence. Brick and mortar also helps expand the market for ecommerce companies - walk-ins can be converted into more frequent online shoppers. The holy grail though is omni-channel, where the retailer lets the customer go through purchase, pick up, returns, home delivery across physical store and online in a seamless manner. In developed markets, brick and mortar retailers are becoming increasingly omni-channel. It will be interesting to see if things develop differently in India.

Our advertisers help fund the daily operations of TradeBriefs. We request you to accept our promotional emails (B2B Decision-Makers, B2C Decision-Makers, TradeBriefs Premium).

Sponsors of the day
HP Printers: Exciting offer on HP LaserJet MFP Printers
Aditya Birla Finance: Easy, quick, unsecured business loans upto Rs. 10Lakhs

India, Australia aim to seal trade pact by 2022

India Business News: NEW DELHI: India and Australia will conclude the negotiations on a Comprehensive Economic Cooperation Agreement (CECA) by the end of 2022 and reach an.

Advt: Work for the best employer - Yourself

Advantages - Best B2B audience in India, no hard-selling or up-front costs involved, access to our content repository and air-tight agreements with instant gratification.

Karnataka can sign MoU with e-commerce firms to promote its agro-products: CM

"There are a variety of products such as coffee, spices, maize, oilseeds etc in the State which has 10 agro-climatic zones. These products may also be..

$5-trillion economy needs greenfield investments

Such investments depend on a more stable policy and regulatory framework than the streamlining of procedures and digitisation of paperwork

With EPS Growth And More, Amber Enterprises India (NSE:AMBER) Is Interesting

Like a puppy chasing its tail, some new investors often chase 'the next big thing', even if that means buying 'story...

TradeBriefs Publications are read by over 10,00,000 Industry Executives

About Us | Advertise Privacy Policy

You are receiving this mail because of your subscription with TradeBriefs.
Our mailing address is GF 25/39, West Patel Nagar, New Delhi 110008, India