Sep 22, 2016 - Nestle to launch global premium chocolate brands range in India

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from TradeBriefs FMCG Weekly

Sree Vijaykumar

From the Editor's Desk
The cult of happiness is making us miserable. The happiness that obsesses popular culture is but a brief dopamine reward for desired events and behaviors, like a treat for a dog. Somehow the gently feeble minds of the masses have been convinced by self-help culture and the tech mentality that human happiness is a sort-of mountain peak that we will all colonize once we figure out how to stay up there without falling off. This couldn't be farther from the case. Happiness is a climax, meaning it's dynamic. It relies on the buildup of prior events, which requisitely must not be the same events that lead to the burst of happy feeling. Continued here

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