Middle, rural India driving ‘strategic priorities’ of FMCG companies: Nielsen
The middle and rural India, which quickly recovered and bounced back to pre-COVID-19 level, is driving the ‘strategic priorities’ of the FMCG companies, according to market research firm Nielsen. Nielsen defines middle India as urban but towns with population of 1-10 lakh, excluding rural centres and metros. The FMCG companies are now increasing focus on …
The middle and rural India, which quickly recovered and bounced back to pre-COVID-19 level, is driving the ‘strategic priorities’ of the FMCG companies, according to market research firm Nielsen. Nielsen defines middle India as urban but towns with population of 1-10 lakh, excluding rural centres and metros. The FMCG companies are now increasing focus on …
