Jun 21, 2017 - Caught in the rain, soft drinks and ice-cream companies see sales slip

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Sree Vijaykumar
Sree Vijaykumar
From the Editor's Desk
When most people hear the word innovation, they think about Uber, Airbnb and Amazon - disruptive companies that upended entire industries with a radical new way to do business. But Wharton operations, information and decisions practice professor David Robertson argues that this view is too narrow a definition of innovation, and one that is not useful to most companies. In his book, The Power of Little Ideas: A Low-Risk, High-Reward Approach to Innovation, Robertson talks about a more practical way companies can innovate: by focusing on complementary actions around a key product. The first step is really the step of answering, "Who are we as a company? What are our crown jewels? What are those things that we did yesterday that we're going to do today and that we are going to do tomorrow? The things that made our company great, that our customers still depend on us for? What's our [Lego] brick?" Continued here

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