Dec 2, 2016 - ITC to invest Rs 800 crore on food processing, hotel in Odisha

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Sree Vijaykumar
Sree Vijaykumar
From the Editor's Desk
A lot of fake and misleading news stories were shared across social media during the US election. One that got a lot of traffic had this headline: "FBI Agent Suspected In Hillary Email Leaks Found Dead In Apparent Murder-Suicide." The story is completely false, but it was shared on Facebook over half a million times. Mark Zuckerberg's got to be kidding if he says this is not a huge problem. NPR hunted down the creator of this story and discovered a mini-industry. Full story here

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As consumers are figuring out ways to buy fresh and healthy food products, new and existing FMCG brands are trying their level best to strike the right chord when it comes to the positioning of the products. With changing consumer trends and purchasing habits, health food has become a major buzzword in the D2C game with organic and healthy brands seeing massive growth in adoption.

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