Oct 18, 2016 - PepsiCo sets global target for sugar reduction: Indian operations to reduce sugar content across beverages

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from TradeBriefs FMCG Weekly

Sree Vijaykumar

From the Editor's Desk
They're known for bouncing around jobs and delaying marriage. Millennials - adults under 35 - in urban and semi-urban India display very similar characteristics to their American equivalents. They are perhaps the most coddled, some would say spoiled. But millennials are certain to shape the economy for decades to come. Millennials tend to prefer experiences over buying things and accumulating stuff. To them, an impressive selfie capturing a memorable moment is, in some sense, as enviable as a new car or fancy watch was to their parents. Instead of material wealth, millennials show off through their travels, hobbies and even meals, which get photographed and posted on Facebook, Instagram and other social media. "If you're a foodie, you can go out and have some incredible dining experience, and then you can curate it almost as if it were a thing." More here

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