Oct 25, 2016 - Consumers may loosen purse strings in second half of the year, feel FMCG Companies

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from TradeBriefs FMCG Daily Newsletter

Sree Vijaykumar

From the Editor's Desk
Imagine if someone asked you to live on the poverty line, i.e. at Rs 26 per day! Tushar, an investment banker and Matt, an MIT graduate did exactly that, as an experiment! They moved into their domestic help's tiny apartment. They ended up spending a large part of their day organizing what they would eat - soy nuggets were a wonder food, affordable and high on protein, Parle G biscuits were cheap, 25 paise for 27 calories. They walked long distances, and saved money even on soap to wash their clothes. They could not afford communication by mobiles and internet. It would have been a disaster if they fell ill. For the two twenty-six-year-olds, the experience of "official poverty" was harrowing. More on this and lessons learnt here

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